Skip to main content
Statisfy campaigns include built-in unsubscribe functionality to comply with email regulations and respect recipient preferences.

​
How Unsubscribe Works

Every campaign email sent through Statisfy includes an unsubscribe mechanism. When a recipient clicks the unsubscribe link:
  1. They are directed to a confirmation page
  2. Upon confirming, they are marked as unsubscribed
  3. Future campaign emails are suppressed for that contact
  4. The unsubscribe is recorded in the campaign analytics
When building email templates in the Email Builder, you must include an unsubscribe link. Statisfy provides two ways to add it: Using the Custom Tool:
  1. Open the Email Builder
  2. From the custom tools panel, drag the Unsubscribe Link element into your template
  3. The link text and styling can be customized
Using Merge Tags: Insert {{unsubscribe_this}} in any text block to add an unsubscribe URL.
All campaign emails must include an unsubscribe link. Campaigns using templates without an unsubscribe link will show a warning before sending.

​
Managing Unsubscribed Contacts

Unsubscribed contacts are tracked at the campaign level:
  • View unsubscribed recipients in Campaigns > [Campaign Name] > Analytics
  • Unsubscribed contacts are automatically excluded from future sends of the same campaign
  • If a contact unsubscribes from one campaign, they are excluded from all future campaigns unless they re-subscribe

​
Re-subscribing

Contacts cannot re-subscribe themselves through Statisfy. If a contact wants to receive emails again:
  1. Navigate to the contact’s detail page in People & Contacts
  2. Update their subscription status
  3. The contact will be eligible for future campaigns
Re-subscribing a contact should only be done with their explicit consent. Always verify the contact’s preference before changing their subscription status.

​
Compliance

Statisfy’s unsubscribe functionality helps you comply with:
  • CAN-SPAM Act — Requires a clear opt-out mechanism in commercial emails
  • GDPR — Requires consent management for email communications
  • CASL — Canadian anti-spam legislation requiring unsubscribe mechanisms
Place the unsubscribe link in the footer of your email template where recipients expect to find it. Making it easy to unsubscribe actually improves deliverability and sender reputation.