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Surveys let you collect structured feedback from your customers and measure sentiment over time. Build a survey once, distribute it through a campaign, and review aggregated results in survey analytics. Open the survey builder at app.statisfy.com/survey-creator.

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Survey Types

Choose a type when you create a survey. The type sets up the right question structure for the metric you want to measure.
TypeMeasuresTypical question
NPSNet Promoter Score — loyalty and likelihood to recommend”How likely are you to recommend us?” (0–10)
CSATCustomer Satisfaction”How satisfied are you with…?”
CESCustomer Effort Score”How easy was it to…?”
CustomAnything — fully custom questionsAny combination of question types
For Custom surveys, the visual builder lets you add your own questions — text fields, ratings, single- and multi-select choices, dropdowns, and more — and arrange them across one or more pages, with logic and theming.

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Survey States

StateDescription
DraftEditable work in progress.
PublishedLocked and ready to distribute.
Published surveys cannot be edited. This keeps responses consistent for everyone who receives the survey. If you need to change a published survey, duplicate it and edit the copy.

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Building a Survey

The survey builder has two tabs.

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Survey tab

  1. Click New Survey and give it a Title (and optional Description).
  2. Pick a Survey Type (NPS, CSAT, CES, or Custom).
  3. Design your questions:
    • For NPS, CSAT, and CES, Statisfy sets up the standard scale for you.
    • For Custom surveys, use the visual question designer to add and order questions, add page logic, and apply a theme.

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Email tab

The Email tab controls the invitation recipients receive when the survey is distributed through a campaign. There are two modes:
Fill in a few fields and Statisfy generates a clean, branded invitation for you:
  • Company Name and Company URL
  • Subject Line — e.g. “What Did You Think? Take Our Short Survey”
  • Greeting — e.g. “Hello !”
  • Body paragraph — your invitation message
  • Button Text — e.g. “Start Survey”
  • Button Color — the call-to-action color
  • Optional header image and sender details
The {{receiver_name}} token is replaced with each recipient’s name when the invitation is sent.
Switch to advanced mode to use a full email template instead of the simple form. Select a published template — typically one that includes the Begin Survey block so the call-to-action links to the survey. This gives you complete control over layout and personalization.

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Saving and Publishing

  • Create as Draft — saves the survey so you can keep editing.
  • Publish — finalizes the survey. Once published it is locked and ready to attach to a campaign.

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Distributing a Survey

Surveys are sent to customers through a survey campaign:
  1. Create a survey campaign.
  2. Select the published survey.
  3. Choose the email template for the invitation (the survey link is inserted automatically via the {{ survey_url }} tag / Begin Survey block).
  4. Select your audience and publish.
Recipients receive the invitation, click through, and submit their responses on a hosted survey page.

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Analyzing Responses

As responses arrive, view aggregated results in survey analytics for each survey. Analytics visualizes the distribution of answers per question so you can spot trends in NPS, CSAT, CES, and custom questions. Responses collected through a campaign are tied back to the recipient and campaign for attribution.

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Next Steps

Email Templates

Build the invitation that distributes your survey.

Creating Campaigns

Distribute your survey to an audience.

Managing Audiences

Target the right customers.

Personalization

Personalize survey invitations with merge tags.