Skip to main content
Surveys let you collect structured feedback from your customers and measure sentiment over time. Build a survey once, distribute it through a campaign, and review aggregated results in survey analytics. Open the survey builder from Survey Creator in the sidebar, or directly at app.statisfy.com/survey-creator. The list shows each survey’s title, type, status, and creation date. Surveys list showing survey titles, types (Custom, CSAT, NPS), and Published or Draft statuses

Survey Types

Choose a type when you create a survey. The type sets up the right question structure for the metric you want to measure. For Custom surveys, the visual builder lets you add your own questions — text fields, ratings, single- and multi-select choices, dropdowns, and more — and arrange them across one or more pages, with logic and theming.

Survey States

Published surveys cannot be edited. This keeps responses consistent for everyone who receives the survey. If you need to change a published survey, duplicate it and edit the copy.

Building a Survey

The survey builder has two tabs, Survey and Email.

Survey tab

  1. Click New and give the survey a Survey Title (and optional description).
  2. Pick a Survey TypeNPS, CSAT, or Custom. Create New Survey screen with the Survey Type dropdown open showing NPS, CSAT, and Custom
  3. Design your questions in the visual Designer:
    • For NPS and CSAT, Statisfy sets up the standard scale for you.
    • For Custom surveys, use the visual question designer to add and order questions, add page logic, and apply a theme.
    Survey Designer with the Survey and Email tabs, question canvas, and the properties panel

Email tab

The Email tab controls the invitation recipients receive when the survey is distributed through a campaign. By default it uses a simple form; an Advanced Mode checkbox unlocks the full email editor. By default, fill in a few fields and Statisfy generates a clean, branded invitation for you, with a live preview alongside: Survey Email tab in the default mode with the invitation preview and fields for Company Name, Sender Email, Subject, and Greeting
  • Company Name and Company URL
  • Sender Name and Sender Email
  • Subject — e.g. “What Did You Think? Take Our Short Survey”
  • Greeting — e.g. “Hello !”
  • Content — your invitation message
The {{ receiver_name }} token is replaced with each recipient’s name when the invitation is sent.
Tick Advanced Mode to build the invitation in the full drag-and-drop email editor instead of the simple form — the same editor used for email templates, including a HTML Only Mode option. Add a Begin Survey block so the call-to-action links to the survey. This gives you complete control over layout and personalization.

Saving and Publishing

  • Create as Draft — saves the survey so you can keep editing.
  • Publish — finalizes the survey. Once published it is locked and ready to attach to a campaign.

Distributing a Survey

Surveys are sent to customers through a survey campaign:
  1. Create a survey campaign.
  2. Select the published survey.
  3. Choose the email template for the invitation (the survey link is inserted automatically via the {{ survey_url }} tag / Begin Survey block).
  4. Select your audience and publish.
Recipients receive the invitation, click through, and submit their responses on a hosted survey page.

Analyzing Responses

As responses arrive, view aggregated results in survey analytics for each survey. Analytics visualizes the distribution of answers per question so you can spot trends in NPS, CSAT, and custom questions. Responses collected through a campaign are tied back to the recipient and campaign for attribution. See Campaign Analytics for how per-recipient responses appear on a survey campaign.

Next Steps

Email Templates

Build the invitation that distributes your survey.

Creating Campaigns

Distribute your survey to an audience.

Managing Audiences

Target the right customers.

Personalization

Personalize survey invitations with merge tags.