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Monitor how your campaigns perform with detailed analytics on delivery, engagement, and survey responses.

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Accessing Analytics

  1. Navigate to Campaigns.
  2. Click on a campaign to open it.
  3. Use the view toggles below the campaign details — Email Analytics, and (for survey campaigns) Survey Analytics and Survey Responses.

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Email Metrics

The Email Analytics view shows Campaign Totals at the top, followed by per-recipient Campaign Distribution Stats: Email Analytics view with Campaign Totals cards and the Campaign Distribution Stats recipient table

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Understanding Delivery Status

The Email Statuses column shows one or more of these per recipient (for example Delivered, Opened, Clicked):

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Survey Response Metrics

For survey campaigns, the Survey Analytics view visualizes the distribution of answers for each question — bar charts, word clouds, and more — so you can spot trends across all responses: Survey Analytics view with a bar chart and word cloud summarizing responses per question

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Viewing Individual Recipients

In the Email Analytics view, the Campaign Distribution Stats table shows detailed status for each recipient:
  • Recipient email and name
  • Email sent date
  • Email statuses (Delivered, Opened, Clicked, Dropped)
Use the column filters to narrow down to specific recipients. Track engagement over time:
  • See when emails were opened
  • Identify peak engagement times
  • Monitor click activity patterns

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Survey Responses

For survey campaigns, open the Survey Responses view to see each individual response: Survey Responses table with per-recipient rows, a View Response button, and an Export Table button
  1. Each row shows a recipient and their answer to every question. Click View Response on a row to see that recipient’s full submission.
  2. Use Filters to narrow the list.
  3. Click Export Table to download the responses as a CSV.

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Metrics Definitions

Calculation: (Opened / Delivered) × 100What it tells you: How compelling your subject line and sender are.Benchmark: 20-30% is typical for B2B campaigns.
Calculation: (Clicked / Delivered) × 100What it tells you: How engaging your email content is.Benchmark: 2-5% is typical for B2B campaigns.
Calculation: (Completed Surveys / Delivered) × 100What it tells you: How willing customers are to provide feedback.Benchmark: 10-30% depending on survey length and relationship.

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Exporting Data

For survey campaigns, open the Survey Responses view and click Export Table to download all responses as a CSV for reporting or further analysis.

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Improving Campaign Performance

  • Test different subject lines
  • Try role-based sending (from their CSM)
  • Send at different times/days
  • Segment to more relevant audiences
  • Make CTAs more prominent
  • Reduce email length
  • Improve personalization
  • Test different content approaches
  • Keep surveys short (5 questions or fewer)
  • Explain why feedback matters
  • Use reminders appropriately
  • Consider incentives

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Tracking Webhooks

Statisfy receives real-time updates from the email provider:
  • Delivery confirmations
  • Open tracking (when images load)
  • Click tracking (when links are clicked)
  • Bounce notifications
Updates appear in analytics automatically as events occur.