> ## Documentation Index
> Fetch the complete documentation index at: https://help.statisfy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns Overview

> Create and manage email and survey campaigns to engage your customers.

Campaigns enable you to reach out to customers at scale through email and survey campaigns. Target specific audiences, track engagement, and measure results.

### Campaign Types

<CardGroup cols={2}>
  <Card title="Email Campaigns" icon="envelope">
    Send targeted emails to customer segments using customizable templates.
  </Card>

  <Card title="Survey Campaigns" icon="clipboard-list">
    Distribute surveys to collect feedback and measure customer sentiment.
  </Card>
</CardGroup>

### Key Features

| Feature                 | Description                                                             |
| ----------------------- | ----------------------------------------------------------------------- |
| **Audience Targeting**  | Target specific customer segments with reusable audiences               |
| **Email Templates**     | Use customizable templates with personalization                         |
| **Survey Distribution** | Link surveys and track responses                                        |
| **Engagement Tracking** | Monitor delivery, opens, clicks, and responses                          |
| **Auto-Reminders**      | Automatically resend to non-responders                                  |
| **Test Emails**         | Preview and test before sending                                         |
| **Activity Timeline**   | Sent campaign emails automatically appear on account activity timelines |

### Campaign Statuses

| Status        | Description                              |
| ------------- | ---------------------------------------- |
| **Draft**     | Campaign is being created, can be edited |
| **Published** | Campaign is active                       |
| **Scheduled** | Campaign set to launch at a future date  |
| **Completed** | Campaign has ended                       |

### Accessing Campaigns

Navigate to **Campaigns** from the main menu to:

* View all campaigns
* Create new campaigns
* Manage audiences
* View analytics

### Workflow

1. **Create an Audience** - Define who should receive your campaign
2. **Build Your Campaign** - Choose type, template, and settings
3. **Test** - Send test emails to verify content
4. **Publish** - Launch the campaign
5. **Monitor** - Track engagement and responses

### Campaign Emails on Account Timelines

When a campaign email is sent, it automatically appears as an activity on the account timeline for each recipient's account. This gives account owners and CSMs full visibility into all outreach — including mass campaigns — directly from the account page.

Each campaign activity shows:

* Campaign name
* Email subject line
* Date the email was sent
* Number of contacts at the account who received it

<Tip>
  Historical campaign emails are also backfilled to account timelines, so past campaign activity is visible alongside other interactions.
</Tip>

### What You'll Need

**For Email Campaigns:**

* An [email template](/campaigns/email_templates)
* A target audience (create in [Audiences](/campaigns/managing_audiences))
* Verified sender domain (configured by admin)

**For Survey Campaigns:**

* A [survey](/campaigns/surveys)
* An [email template](/campaigns/email_templates) for distribution
* A target audience

### Next Steps

* [Creating Campaigns](/campaigns/creating_campaigns) - Step-by-step guide
* [Email Templates](/campaigns/email_templates) - Design reusable, personalized emails
* [Surveys](/campaigns/surveys) - Build and distribute NPS, CSAT, CES, and custom surveys
* [Personalization & Merge Tags](/campaigns/personalization) - Personalize email for every recipient
* [Managing Audiences](/campaigns/managing_audiences) - Target the right customers
* [Campaign Analytics](/campaigns/campaign_analytics) - Track results