> ## Documentation Index
> Fetch the complete documentation index at: https://help.statisfy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Unsubscribe

> Understand how email unsubscribe works in Statisfy campaigns.

Statisfy campaigns include built-in unsubscribe functionality to comply with email regulations and respect recipient preferences.

### How Unsubscribe Works

Every campaign email sent through Statisfy includes an unsubscribe mechanism. When a recipient clicks the unsubscribe link:

1. They are directed to a confirmation page
2. Upon confirming, they are marked as unsubscribed
3. Future campaign emails are suppressed for that contact
4. The unsubscribe is recorded in the campaign analytics

### Unsubscribe Links in Emails

When building email templates in the [Email Builder](/admin/email_builder), most templates must include an unsubscribe link. The one exception is templates with the **Updates** template type — these are for transactional messages such as product or service updates, and they can be published without an unsubscribe link. All other template types (Promotion, Newsletter, and Custom) still require one. Statisfy provides two ways to add it:

**Using the Custom Tool:**

1. Open the Email Builder
2. From the custom tools panel, drag the **Unsubscribe Link** element into your template
3. The link text and styling can be customized

**Using Merge Tags:**
Insert `{{unsubscribe_this}}` in any text block to add an unsubscribe URL.

<Warning>
  Promotion, Newsletter, and Custom templates must include an unsubscribe link. This is checked when you publish a template (or edit a template that is already published) — if the link is missing, publishing fails with the error "Unsubscribe is missing in the template". Drafts can be saved without the link, but they cannot be published until it is added. Templates with the **Updates** type are exempt from this check.
</Warning>

### Managing Unsubscribed Contacts

Unsubscribed contacts are tracked at the campaign level:

* View unsubscribed recipients in **Campaigns > \[Campaign Name] > Analytics**
* Unsubscribed contacts are automatically excluded from future sends of the same campaign
* If a contact unsubscribes from one campaign, they are excluded from **all future campaigns** unless they re-subscribe

### Re-subscribing

Contacts cannot re-subscribe themselves through Statisfy. If a contact wants to receive emails again:

1. Navigate to the contact's detail page in **People & Contacts**
2. Update their subscription status
3. The contact will be eligible for future campaigns

<Note>
  Re-subscribing a contact should only be done with their explicit consent. Always verify the contact's preference before changing their subscription status.
</Note>

### Compliance

Statisfy's unsubscribe functionality helps you comply with:

* **CAN-SPAM Act** — Requires a clear opt-out mechanism in commercial emails
* **GDPR** — Requires consent management for email communications
* **CASL** — Canadian anti-spam legislation requiring unsubscribe mechanisms

<Tip>
  Place the unsubscribe link in the footer of your email template where recipients expect to find it. Making it easy to unsubscribe actually improves deliverability and sender reputation.
</Tip>