> ## Documentation Index
> Fetch the complete documentation index at: https://help.statisfy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaign Analytics

> Track campaign performance with delivery, engagement, and response metrics.

Monitor how your campaigns perform with detailed analytics on delivery, engagement, and survey responses.

### Accessing Analytics

1. Navigate to **Campaigns**

2. Click on a campaign

3. Select the **Analytics** tab

### Email Metrics

Track email delivery and engagement:

| Metric           | Description                       |
| ---------------- | --------------------------------- |
| **Eligible**     | Total recipients in your audience |
| **Delivered**    | Emails successfully delivered     |
| **Opened**       | Recipients who opened the email   |
| **Clicked**      | Recipients who clicked a link     |
| **Bounced**      | Emails that failed to deliver     |
| **Unsubscribed** | Recipients who unsubscribed       |

### Understanding Delivery Status

| Status        | Meaning                              |
| ------------- | ------------------------------------ |
| **Pending**   | Email queued but not yet sent        |
| **Sent**      | Email sent to recipient              |
| **Delivered** | Email accepted by recipient's server |
| **Opened**    | Recipient opened the email           |
| **Clicked**   | Recipient clicked a link             |
| **Bounced**   | Email could not be delivered         |
| **Dropped**   | Email blocked before sending         |

### Survey Response Metrics

For survey campaigns, additional metrics include:

| Metric            | Description                         |
| ----------------- | ----------------------------------- |
| **Sent**          | Survey invitations delivered        |
| **Started**       | Recipients who began the survey     |
| **Completed**     | Recipients who finished the survey  |
| **Response Rate** | Percentage of completions vs. sends |

### Viewing Individual Recipients

See detailed status for each recipient:

1. Scroll to the recipients section

2. View status for each person:
   * Email status (delivered, opened, clicked)
   * Survey status (sent, completed)
   * Timestamps for each event

3. Filter or search for specific recipients

### Engagement Trends

Track engagement over time:

* See when emails were opened
* Identify peak engagement times
* Monitor click activity patterns

### Survey Responses

For survey campaigns, view response data:

1. Click **View Responses**

2. See aggregated results by question

3. Export responses for further analysis

### Metrics Definitions

<Accordion title="Open Rate">
  **Calculation:** (Opened / Delivered) × 100

  **What it tells you:** How compelling your subject line and sender are.

  **Benchmark:** 20-30% is typical for B2B campaigns.
</Accordion>

<Accordion title="Click Rate">
  **Calculation:** (Clicked / Delivered) × 100

  **What it tells you:** How engaging your email content is.

  **Benchmark:** 2-5% is typical for B2B campaigns.
</Accordion>

<Accordion title="Response Rate">
  **Calculation:** (Completed Surveys / Delivered) × 100

  **What it tells you:** How willing customers are to provide feedback.

  **Benchmark:** 10-30% depending on survey length and relationship.
</Accordion>

### Exporting Data

Export campaign data for reporting:

1. Click **Export** in the analytics view

2. Choose format (CSV)

3. Download includes:
   * Recipient list with statuses
   * Timestamps for each event
   * Survey responses (for survey campaigns)

### Improving Campaign Performance

<Accordion title="Low open rates">
  * Test different subject lines
  * Try role-based sending (from their CSM)
  * Send at different times/days
  * Segment to more relevant audiences
</Accordion>

<Accordion title="Low click rates">
  * Make CTAs more prominent
  * Reduce email length
  * Improve personalization
  * Test different content approaches
</Accordion>

<Accordion title="Low survey responses">
  * Keep surveys short (5 questions or fewer)
  * Explain why feedback matters
  * Use reminders appropriately
  * Consider incentives
</Accordion>

### Tracking Webhooks

Statisfy receives real-time updates from the email provider:

* Delivery confirmations
* Open tracking (when images load)
* Click tracking (when links are clicked)
* Bounce notifications

Updates appear in analytics automatically as events occur.