> ## Documentation Index
> Fetch the complete documentation index at: https://help.statisfy.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Survey Creator

> Build and configure NPS, CSAT, CES, and custom surveys to collect customer feedback.

The Survey Creator lets you build surveys to collect customer feedback. Choose from NPS, CSAT, CES, or custom survey types, configure the questions, and publish surveys for use in campaigns.

### Accessing Survey Creator

Navigate to **Admin > Studio > Survey Creator**. Admin permissions are required.

### Survey Types

<CardGroup cols={2}>
  <Card title="NPS" icon="gauge-high">
    Net Promoter Score — a 0-10 scale measuring customer loyalty and likelihood to recommend.
  </Card>

  <Card title="CSAT" icon="face-smile">
    Customer Satisfaction — a rating scale measuring satisfaction with a specific interaction or experience.
  </Card>

  <Card title="CES" icon="scale-balanced">
    Customer Effort Score — measures how easy it was for a customer to complete a task or resolve an issue.
  </Card>

  <Card title="Custom" icon="sliders">
    Build a survey with any combination of question types tailored to your needs.
  </Card>
</CardGroup>

### Creating a Survey

1. Click **Create Survey**
2. Select the survey type (NPS, CSAT, CES, or Custom)
3. Configure the survey:

**Survey Name:**
Enter a name for internal identification (not shown to recipients).

**Welcome Message:**
Write the introductory text your recipients will see at the top of the survey.

**Questions:**

* NPS, CSAT, and CES surveys come with a predefined primary question
* Add follow-up questions to collect additional context
* For custom surveys, add any number of questions

### Question Types

| Type                | Description                                                                                  |
| ------------------- | -------------------------------------------------------------------------------------------- |
| **Rating Scale**    | Numeric scale (e.g., 1-5, 0-10)                                                              |
| **Multiple Choice** | Select one option from a list                                                                |
| **Multi-Select**    | Select multiple options from a list                                                          |
| **Free Text**       | Open-ended text response                                                                     |
| **Yes/No**          | Binary choice                                                                                |
| **Matrix**          | Grid of questions with shared answer options (e.g., rate multiple aspects on the same scale) |

### Survey Logic

Add conditional logic to show or hide questions based on previous answers:

1. Click **Add Logic** on a question
2. Set the condition (e.g., "If rating is less than 7")
3. Choose the action (show question, skip to question, or end survey)

<Tip>
  Use logic to create shorter surveys for satisfied customers while collecting detailed feedback from dissatisfied ones. For example, show a follow-up "What could we improve?" question only when the NPS score is below 7.
</Tip>

### Theme and Branding

Customize the survey appearance:

* **Logo** — Upload your company logo
* **Colors** — Match your brand's primary and accent colors
* **Font** — Select from available font options

### Email Configuration

Configure how the survey is delivered:

* **Subject Line** — The email subject recipients will see
* **Sender Name** — The display name for the sender
* **Reply-To Address** — Where replies should go
* **Email Body** — Introductory text above the survey link

### Preview and Test

Before publishing:

1. Click **Preview** to see how the survey will appear to recipients
2. Click **Send Test** to send a test survey to yourself or a colleague
3. Complete the test survey to verify the full experience

### Publishing

When your survey is ready:

1. Click **Publish**
2. The survey becomes available for use in campaigns
3. Navigate to [Campaigns](/campaigns/creating_campaigns) to create a survey campaign that distributes it

<Note>
  Publishing a survey makes it available but does not send it to anyone. You need to create a Campaign to distribute the survey to your audience.
</Note>

### Managing Surveys

From the Survey Creator list:

| Action           | Description                              |
| ---------------- | ---------------------------------------- |
| **Edit**         | Modify questions, logic, or theme        |
| **Duplicate**    | Copy a survey as a starting point        |
| **Archive**      | Remove from active list without deleting |
| **View Results** | See response data and analytics          |